大规模定制环境下客户需求获取支持系统研究

Research of Support System for Customer Needs Acquirement in Mass Customization

为了便捷有效地获取不同客户的定制需求,对大规模定制客户需求获取支持系统进行了研究。提出了大规模定制客户需求获取支持系统的总体框架,对系统进行了总体结构设计,并对主要功能模块进行了阐述,给出了部分功能的实现方法。通过获取客户个人特征信息和初始需求信息,利用Web技术、个性化推荐技术等关键技术,为客户推荐合适的定制选项生成个性化的定制界面,更加有效地获取客户的需求,帮助客户完成产品的定制。最后通过案例说明了该系统的有效性和实用性。

In order to acquire the customization needs of different customers conveniently and efficiently, a support system for acquirement customer needs of mass customization is studied. The framework of support system for customer needs acquirement structed. The main function in the mass customization is proposed. The architecture of support system is con of components is elaborated, and the implementation methods of some functions are given. Through aequiring personal characteristics and initial needs of the customer, and based on Web techniques, personalized recommendation techniques and other critical techniques, the system can recommend appropriate customization options and generate personalized customization interface automatically, through which cus tomer needs can be acquired more effectively. At last, an example is used to illustrate the practicability and ef- fectiveness of the system.