城乡居民个人慈善捐赠行为差异实证研究——以辽宁省为例

The Empirical Analysis of Group Differences in Individual Behavior of Charitable Giving Between Urban and Rural Areas——A Case of Liaoning Province

借助CATI随机调查辽宁省14市及所辖农村中811名居民,采用独立样本T检验、单因素方差分析来研究人口统计学因素对个人日常捐赠行为和特殊捐赠行为的影响。研究发现:文化程度、职业、收入和政治面貌等因素对城乡居民的日常捐赠行为和特殊捐赠行为均有显著影响;性别、年龄和婚姻状况等因素对城市居民的特殊捐赠行为有显著影响,且不同年龄城市居民间的日常捐赠行为差异显著。最后,提出促进居民慈善捐赠的建议。

Based on the data of 811 respondents＇charitable behavior in Liaoning Province, which was collected by computer- assisted telephone survey, the authors used independent samples T test and ANOVA to analyze whether the residents＇ daily charitable behavior and special charitable behavior would be affected by demographic factors. The results were founded： the education, occupation, income and political landscape demographic factors had significant effect on residents＇ daily charitable behavior and special chari marital status factors had significant effect on Urban residents＇ special charitable table behavior; giving, and th gender, age and ere was significant difference among urban residents＇ daily donation because of different ages. At last, the author gave lots of recommendations for residents to do charity.