摘要
从旅游产品网络团购的研究视角,以中国26个旅游地旅游产品网络团购流为研究数据,通过空间分析法、位序)规模法研究"十一黄金周"旅游产品网络团购流向、省际流向、省内流向特征。研究发现:①旅游产品团购流省际流向整体上表现出微弱离散、相对均衡分布特征,局部表现出一定的流向聚集性。②省内团购流流向受产品导向表现出集中性、首位集中性的特点,且团购流省内流向具有城市等级性。③团购流流向显示各省份旅游产品网络团购营销的强与弱、省内非省级城市团购营销的不足。
This project took tourism product network group - buying as the research perspective and group - buying flow of tourism product from 26 tourism destinations as research data, and used spatial analysis and position scale methods to study direction of tourism production group - buying flow. The results showed that ： On the whole, the direction of network group - buying flow revealed the characteristics of weak discrete distribution, however,locally showed some aggregation characteristics. Intra- province groupbuying flow by production- oriented revealed the characteristics of concentration and the first concentration, group - buying flow direction of tourism production showed strong and weak of tourism product network group - buying in different province. Also, revealed insufiqcient of tourism product network group - buying in non - capital cities.
出处
《资源开发与市场》
CAS
CSSCI
2013年第9期1005-1008,共4页
Resource Development & Market
基金
南京旅游职业学院青年科研基金项目(编号:2012NLY 05)
关键词
旅游产品
网络团购
团购流
流向
tourism production
network group - buying
group - buying flow
direction
