高铁客流影响因素及运营战略分析

Analysis of Impact Factors for High-speed Rail Passengers and Operations Strategy for High-speed Rail

在高铁运营中,不同座次的消费价格存在明显差别。将高铁的客流OD矩阵根据座次进行客流划分,使客流分属于两类消费行为不同的群体。利用灰色理论的关联度分析分别对于两种客流群体进行敏感因素的定性及定量分析,找出不同消费群体的敏感因素,结果显示高端消费群体更加注重于高铁服务的品质,对服务频次及旅行时间比较敏感,而中端消费群体对出行成本的考虑较多,对旅行距离及票价比较敏感。最后根据分析结果为高铁运营提供几点战略参考。

There are significant differences of different seating prices in the high-speed rail operations. According to seats, passenger flow OD matrix of the high-speed rail passenger is divided into two groups with different consumer behaviors. Using the relevant degree analysis of gray theory, qualitative and quantitative analysis to identify sensitive factors of different consumer groups. The results show the first consumer group pays more attention to the quality of high-speed rail service. The first seat passengers are more sensitive to the service frequency and travel times. The second consumer group pays more consideration to the cost of travel and the travel distance. The fares are more sensitive for them. Finally ,the results of the analysis of high-speed rail passengers provide some strategic reference for high-speed rail operators.