健康传播视域中的中国电视健康节目分析

An Analysis of Health Programs on TV in China from the Perspective of Health Communication

在人们健康意识不断提高和电视分众化传播时代以及浅阅览时代到来的背景下,电视健康节目不断涌现并受到越来越多观众的喜爱。这其中存在着电视节目娱乐化趋势明显、传播者专业水准欠缺等问题。在今后节目的开办过程中,应注重提高电视制作者和主持人的专业素养,使其树立正确的传播观念;同时还应提高约请专家的专业能力并将专业术语简单化,这样才能传播更多的健康知识,提高传播效果。

Under the background of people＇s health consciousness constantly improving and television mass -decentralization dissemination era＇s coming, health programs on TV continue to emerge and are loved by more and more audience. However, there are also problems such as obvious television entertainment tendency, professional issue, and so on. In the future of launching such programs, it is of great importance to improve the professional quality in television production, establish the correct concept of communication, enhance the professionalism of the host and position accurately, improve the professional ability of inviting experts and simplify professional terms, so as to spread more health knowledge, improve the communication effect.