摘要
通过对B2C电子商务物流模式的理论分析,得出了自营物流、第三方物流和物流联盟的优缺点。并对B2C电子商务企业的产品特点和物流需求进行分析,提出了合理的物流配送模式评价指标体系,并利用基于熵权的TOPSIS决策方法对有代表性的B2C电商物流模式进行了决策分析,以给各种类型的B2C电子商务企业物流模式的选择一些启示。
In this paper, through analyzing the theories of B2C e-business and its logistics mode, we identified the strength and disadvantage of the throe modes including self-operated logistics, third party logistics and logistics alliance, analyzed the characteristics and logistics demand of the products of B2C e-business enterprises, proposed a reasonable logistics distribution mode evaluation index system and at the end analyzed the decision-making of the representative B2C e-business modes using entropy-based TOPSIS.
出处
《物流技术》
北大核心
2013年第8期123-125,138,共4页
Logistics Technology
基金
国家教育部"民航运营管理应用型人才培养模式创新实验区"(B-8908-08-03)
上海市教委重点学科(第五期)建设项目"现代民航工程及管理"(J51403)
上海高等学校本科教育高地建设(第三期)"交通运输"
