基于供应链匹配理论的易逝品供应链设计策略

Strategy for Designing Perishable Product Supply Chain Based on Supply Chain Matching Theory

易逝品行业供求不平衡现象时有发生,建立与易逝品特性相匹配的供应链以保证易逝品的供求和价格稳定,对于经济发展有着至关重要的作用。以供应链匹配理论为基础,分析经营易逝品企业的竞争战略,并提出与企业竞争战略相匹配的供应链设计策略。

In this paper, on the basis of the supply chain matching theory＇, we analyzed the competing strategy of the enterprises producing perishable products and proposed the measures to design the supply chain matching the competing strategy of the enterprises.