国内男装企业多品牌战略现状分析

Analysis of the Current Situation of Multi-Brand Strategy for Domestic Men’s Clothing Enterprises

通过对国内男装企业多品牌战略现状研究,并详细罗列出采取多品牌战略的男装企业。分析目前国内男装企业多品牌战略的类型及存在的问题。为服装企业生产与产品转型提供依据与借鉴。

Based on the study of the current situation of multi-brand strategy for domestic men＇ s clothing en- terprises, the paper makes a detailed list of men＇ s clothing enterprises taking multi-brand strategy. It also analyzes the types of multi-brand strategy and the existing problems, which will provide basis and reference for the production and product transformation of garment enterprises.