基于游客体验需求的工业旅游产品质量提升研究——以苏南地区为例

On Improving the Quality of Industry Tourism Product Based on Tourists’Experiencing Demand

随着工业旅游的深入发展,游客对于工业旅游产品的体验需求逐步提高。文章以苏南地区的工业旅游发展实际情况为例,分析了工业旅游中游客的体验需求种类,提出工业旅游产品质量的提升应该关注不同人群的体验需求,加强其文化性、可参与性和个性,让工业遗产旅游走进每一位游客的心中。

With further development of industrial tourism,the experiencing demand of tourists on industrial tourism products has been gradually enhanced.This article tries to analyze the types of tourists’ experiencing demand in industry tourism.And based on the actual situation of industry tourism in the southern Jiangsu Province,it suggests that the improvement of the quality of industrial tourism products should meet the demands of different types of tourists by strengthening their cultural features,their participation and their personalities so as to let every tourist enjoys industrial tourism deeply.