感知有用性、信任与社交网站用户的个人信息披露意愿被引量：34

Perceived Usefulness,Trust and Personal Information Disclosure Intention of Social Networking Site Users

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摘要感知有用性、信任是影响社交网站用户个人信息披露意愿的重要因素,对三者内在关系的探讨有助于更好地理解个体信息行为。选取新浪和腾讯微博、人人网以及QQ空间等社交网站的用户作为研究对象,通过网络问卷调查收集数据,并且利用结构方程模型(SEM)分析三者的作用路径。研究结果表明,社交网站用户的感知有用性和信任都对个人信息披露意愿产生了正向影响,不过信任的影响更为明显,并且信任在感知有用性和个人信息披露意愿之间发挥了部分中介的作用。 Perceived usefulness and trust are significant factors affecting personal information disclosure on social networ- king web sites （ SNS）, a study probing relationship among these three variances will build up our understanding about person- al information behaviors. Sampling from users of Sina micro-blog, Tencent micro-blog, Renren. corn and QQ space, this study collects dates via internet questionnaires and employs Structural Equation Modeling （SEM） for statistical analysis to describe the effect paths. It＇s indicated that both perceived usefulness and trust have positive influence on information disclosure and trust has greater effect than perceived usefulness. Also, there is found to be a partial mediating effect of trust on the relation- ship between perceived usefulness and information disclosure on SNS.

作者聂勇浩罗景月

机构地区中山大学资讯管理学院香港中文大学社会科学院

出处《图书情报知识》 CSSCI 北大核心 2013年第5期89-97,共9页 Documentation,Information & Knowledge

基金教育部人文社会科学研究项目"协同式社会管理中的政务信息共享模式研究"(11YJC870019)的成果之一

关键词社交网站个人信息披露信任感知有用性 Social networking sites Personal information disclosure Trust Perceived usefulness

分类号 G20 [文化科学—传播学]

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