基于媒体技术发展条件下的鞋靴展示形式研究

Research on the Shoe and Boot Display Mode Based on Media Technology Development

简要介绍了随着经济发展和技术进步,鞋靴展示所经历的由静态展示到静态展示与多媒体人机交互虚拟展示并存的过程。同时基于媒体技术的发展,着重归纳阐述了现代鞋靴展示中的各类具体形式及其特点,并对鞋靴展示模式对消费者所产生的导向性作用和对销售的影响进行了分析。

The course of footwear show mode turning into the coexistence of virtual and multimedia human-computer interaction from the static display with the development of economy and progress of technology was introduced briefly. Various specific forms for shoes and boot display and their properties were sorted and described mainly. Meanwhile the inflence of the display modes on guiding impact on consumer＇s behavior and marketing was analyzed.