我国国产乒乓球底板发展状况研究——基于与国外同产业的对比

Research on the Development of China's Domestic Table Tennis Blades——Compared with the Same Industry of Foreign Countries

我国每年乒乓球器材市场消费规模达几十亿圆。其中,乒乓球底板品牌多、做工复杂、科技含量高,且其更换率较高,是乒乓球器材的主要品种之一。通过对国内外底板进行的各项分析对比,发现国内企业在产品质量与创新、品牌规划、市场策划、经营管理、营销推广等方面都和国外相关企业存在一定差距。在此基础上,提出了我国乒乓球底板产业应通过模仿与创新、营销与服务提高产品竞争力,走出一条自己的品牌发展之路。

The annual consumption scale of table tennis equipment in China can be up to billions of Yuan （RMB）. Table tennis blade, which is one of the main consumer products of table tennis equipment, has the characteristics of multiple brands, complicated workmanship, high technological compactness and fairly frequent replacement. By comparing the different blades at home and abroad, the author indicated that there existed a big gap between do- mestic and overseas enterprises as far as product quality and innovation, brand planning, marketing management, operation management and marketing were concerned. This paper also analyzed those differences and put forward a way of development for China＇ s domestic table tennis blades, which could be achieved through raising competences in imitation and innovation, marketing and service.