短信营销目标市场挖掘方法的研究

Research on the Data Mining of SMS Market

短信一直以来作为通信运营商增值业务收入中最重要的一部分,近年来受到各类OTT业务的冲击,已呈逐年下滑的趋势。本文采用短信业务历史数据挖掘分析,对短信营销的方法进行研究,结合用户使用情况和运营商提供的各类优惠政策,挖掘出可营销案的关键点,为短信业务发展提出可行性方案。

SMS which has been the most important part of value-added business income of communication operators, has faced the challenge of OTT business in recent years, and gets the trend of declining year by year. This article completes the SMS business history data mining analysis, studies on SMS marketing methods. Combining with the usage situation and preferential policies provided by operators, the key points of marketing case are dig up, providing feasible scheme for the development of SMS business.