摘要
针对职业教育宣传工作存在的导向鲜明而主题相对单调的情形,从宣传的现实需求出发,同时借鉴传播学的相关理论,得出职业教育的宣传主题应当多样化的必然结论。并进一步指出,多样化主题的统一目标在于"提高职业教育的社会认同"。
： This essay suggests that there should be various subjects in the publicization of vocational education. The reasons lie in communication theories as well as demands of more effective publicization which is different from those merely based on social requirement. The only purpose of these various subjects is to make vocational e- ducation more acceptable
出处
《职教通讯》
2013年第19期6-9,共4页
Communication of Vocational Education
基金
天津市社会科学规划项目"高等职业教育的公众认同研究:天津区域的典型调查与策略分析"(项目编号:TJJX12-028)
天津市教育科学规划课题"优化职业教育发展的舆论环境研究"(项目编号:CEYP5006)
关键词
职业教育
宣传
主题
多样化
认同
vocational education
publicization
subject
variousness
acceptance
