英国产业大学的营销理念及其启示

On the Marketing Philosophy at the University of British Industry and our Adult Education

英国产业大学是英国近年来出现的一种新型的教育组织机构。通过对英国产业大学内涵的深入分析,概括出英国产业大学独特的营销理念:战略理念、关系营销理念、市场营销组合理念、高质量营销理念等。随着中国成人教育改革的进一步深化,树立正确的营销理念显得尤为迫切。结合我国成人教育的特色,英国产业大学的营销理念给我国成人教育特别是市场营销的发展提供了一些深刻的启示。

British industry is a new kind of educational organizations in the United Kingdom in recent years. Through in-depth analysis of the connotation of the University of British industry, outlined the unique marketing idea of the British industry： strategic concept, the concept of relationship marketing, marketing mix concept and high-quality marketing idea. With China＇s adult education further deepening of reform, to establish the correct marketing idea is particularly urgent. Characteristics of adult education, marketing philosophy at the University of British industry of adult education in particular, the development of marketing some profound revelation.