摘要
在分析漳州蝴蝶兰产业现状和市场发展趋势的基础上,认为漳州蝴蝶兰产业危机即将来临,从改变营销策略、加大科技投入、调整产业结构、创立地域名牌四个方面提出对策,以期推动漳州蝴蝶兰产业健康发展。
Based on analysis of the status and development tendency in the market of Phalaenopsis industry in Zhangzhou,it is shows that the industry development crisis is coming.So the following countermeasure should be done,changing marketing strategy,enhancing science and technology input,readjusting industrial structure,and founding local famous brand,in order to push forward the health development on Phalaenopsis industry in Zhangzhou.
出处
《甘肃林业科技》
2013年第2期42-46,共5页
Journal of Gansu Forestry Science and Technology
关键词
漳州市
蝴蝶兰产业
现状
发展对策
Zhangzhou city
Phalaenopsis industry
status
development countermeasure
