新时期企业宣传片的作用

Role of Corporate Videos in New Era

指出企业文化是企业生存发展的灵魂,是企业核心竞争力的重要组成部分;创新是企业不断发展的动力和源泉,是企业可持续发展的根本要求。认为宣传企业文化建设和创新成果是现代企业经营管理的核心理念,利用影视语言打造企业宣传片能够直观生动地展现企业文化建设和创新成果,已成为新时期各大企业宣传企业文化、树立企业形象的首选方式。

The corporate culture is defined as the soul of the enterprise＇s development, and also the vital components of enterprise＇s core competitiveness. Meantime, innovation is the source and motive of business constant growth, and the fundamental requirement of enterprises＇ sustainable development. The promotion of enterprise culture construction and innovation composes the key idea of modern business philosophy. Making corporate video with movie ~ film language is able to intuitively and vividly show the products of corporate culture construction and innovation, which has become the priority choice for modern enterprises to promote corporate culture and build up corporate image.