摘要
随着传播技术的进步与传播理念的变化,国内电视美食节目在节目形态和表现方式上都有了很大变化,但是也存在着同质化倾向明显、节目内容贫乏、受众定位泛化、整体质量不高等问题,为此需要准确定位节目,寻求差异化的传播方式,增强核心竞争力,以及培育品牌节目,进行整合营销传播,促进美食节目的发展。
Along with the progress of communication technology and the change of communication ideas,the Chinese TV programs on delicacies have changed greatly in the program form and the way of expression.However,there still exist some problems in these programs such as homogenization,poverty of content,generalization of receptor,low quality,etc.In order to further develop the delicacies TV programs in China,more efforts should be made to work out a clear positioning for the program,find out different means of communication,enhance the core competitiveness,set up the brand programs,and carry out the integrated marketing communication strategy.
出处
《合肥工业大学学报（社会科学版）》
2013年第4期20-25,共6页
Journal of Hefei University of Technology(Social Sciences)
关键词
电视美食节目
发展演变
存在问题
发展对策
delicacies TV program
development and evolvement
problem
countermeasure
