金砖国家创意产业贸易现状及竞争力比较分析——以中、印、俄、巴四国为例

Comparative Analysis of Current Situations and Competitiveness of Creative Industry Trade in the BRICs

从创意产业贸易规模和贸易结构两方面分析了金砖国家创意产业贸易现状,并对其综合竞争力及行业竞争力进行了测度与分析。结果表明,中、印两国创意产业国际竞争力较强,俄、巴两国创意产业国际竞争力较弱;金砖国家服务贸易规模偏小,与发达国家相比差距明显,应采取有效措施,保持创意产业贸易优势,增强弱势行业竞争力,从而提升创意产业的综合贸易竞争水平。

This paper analyzes the status of creative industry trade in the BRIC from two aspects of trade scale and trade structure, and measures and analyzes their overall competitiveness and competitiveness of creative industry.The results show that the creative industry in China and India are more competitive; the BRICs＇ creative services trade scales are relatively smaU comparing to developed countries. Therefore, the BRIC countries should take effective measures to maintain trade advantages and to enhance the comprehensive trade competiveness.