景德镇旅游产业与文化创意产业融合模式探究

Jingdezhen Tourism Industry and Cultural Creative Industry Integration Mode Research

瓷都景德镇文化资源丰富,自然风景优美宜人。但景德镇的文化创意产业与旅游产业融合不尽如人意。从景德镇两大产业融合的必要性及意义入手,对景德镇两大产业的融合模式进行了研究,并提出了相关对策建议。

Jingdezhen porcelain brigade has a rich cultural resources and beautiful natural scenery. But the integration of cultural creative industry and tourism industry in Jingdezhen failed to meet expectations. From the perspectives of necessity and significance of integration of tourism industry and cultural and creative industry, this paper studies integration mode and pro- poses corresponding countermeasures.