专业镇农产品销售与乡村游服务平台的构建研究——以中山市民众镇为例

Study on the Construction of Professional Town Agricultural Products Sales and Rural Tourism Service Platform: Taking Minzhong Town , Zhongshan City as an Example

本文根据中山市民众镇农产品和乡村游资源丰富,农产品市场价格波动而收益剧烈变化,乡村游宣传力度不够和配套设施不足而面临发展瓶颈的现状,在对电子商务在农产品和乡村游营销促进作用的研究的基础上,提出在该镇建立农产品销售与乡村游服务平台构建方案,形成"1+N+N"的专业镇集农产品销售与乡村游一体服务平台,以满足中小微乡村游企业发展和农产品销售的需要,推动当地以旅游业为主的第三产业的发展和农业经济的发展。

Minzhong changes bottlene According to the rich resources of agricultural products and rural tourism in Town of Zhongshan City, agricultural products market price fluctuations and dramatic in income, lack of advertisement and facilities, the development of the Town is in ck situation. Through the study of electronic commerce on promoting agricultural and rural tourism marketing, this paper proposes the projection of establishing agricultural product sales and rural tourism service platform in the Town, will form a ＂I＋N＋N＂ service platform that integrating the sales of agricultural products and rural tourism. This platform can meet the needs of small and medium-sized rural tourism business development and sales of agricultural products and to promote local tourism development and agricultural economic development