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基于结构方程模型的网络消费者满意度影响因素实证分析

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摘要 随着电子商务的发展,越来越多的电子商务企业将网络消费者满意视为企业获得竞争优势的重要因素。本文基于ACSI模型,建立了网络消费者满意度影响因素的模型,且以当前网络购物主体之一的在校大学生为调查样本进行了实证分析。实证研究结果支持修正后的模型。
作者 江娜
机构地区 安徽大学管理学院
出处 《中国科技信息》 2013年第16期146-146,150,共2页 China Science and Technology Information
关键词 网络消费者 网购满意度 影响因素
分类号 F274 [经济管理—企业管理] F224 [经济管理—国民经济]
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参考文献12

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二级参考文献40

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共引文献241

中国科技信息
2013年 第16期

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