吉林省房地产行业应对房地产新政的策略研究

Strategy Research of Real Estate Industry Cope with Real Estate New Deal of Jilin province

2010年以来,我国政府对房地产行业进行了严厉的宏观调控,吉林省在贯彻落实国家房地产宏观调控政策的同时,也制定并落实了地方性的规章和法规.在此背景下,本文分析了新政在房地产开发投资额、竣工面积和销售面积等方面对吉林省房地产行业的影响,并从满足多层次的购房需求,制定品牌建设战略,坚持多渠道筹措资金和加强物业管理服务等方面提出解决对策.

Since 2010, our government has strict macroeconomic regulation and control of real estate industry, in Ji- lin province in the implementation of the national real estate macroeeonomie regulation and control policy at the same time, also to develop and implement local rules and regulations. Is affected by the real estate New Deal, from Jilin province real estate enterprises meet the multi - level housing demand, improve the market environment, set up brand building strategy, enhance brand value, adhere to the multi - channel to raise funds and to strengthen property management services, etc, put forward countermeasures and suggestions.