石柱黄连出口现状及对策研究

Research on Export Current Situation and Countermeasure of Coptis chinensis from Shizhu County

虽有报道石柱黄连已出口日本、马来西亚、新加坡等50多个国家和地区,但大多为转口贸易,直接出口的量非常小。为了破解石柱黄连直接出口贸易遇到的难题,不断的推动石柱黄连国际市场的开发,从信息获取受限、政府引导乏力、产品质量不高、大品牌缺乏等方面分析了原因,并提出了扩大信息获取途径、理顺产品出口渠道、重视深加工、做优品牌等应对策略。

Coptis chinensis from Shizhu county has been exported more than 50 countries, such as Japan, Malaysia, Singapore, et al. But most of them are entrepot trade, very few direct export. In order to resolve the problem and promote direct export, the writer analyzed the reasons from the aspects of the information acquisition limited, the lack of government guiding power, the poor product quality, the lack of big brand, and proposed strategies including expanding access to information, straightening out the export channels, paying attention to the deep processing, driving brand value and so on.