我国高校网络事件及其传播特征探析（2002～2011）

An analysis of University Network Public Opinion Events and their Dissemination Characteristics (2002- 2011)

高校网络事件频发,给高校的形象造成负面影响。文章对2002至2011年的165起高校网络事件进行了回溯研究和系统分析,发现我国高校网络事件整体呈现如下特征:时间上,网络事件数量呈波动上升趋势;空间上,主要集中在东部沿海地区;所涉主体上,主要为名校;内容上,主要为管理失当和学术不端;信源上,论坛和报纸平分秋色,博客异军突起;形式上,多媒体信息传播尤其突出;路径上,信息核裂变聚变效应明显;传播效应上,平均被放大16.7万倍。文章通过揭示高校网络舆论事件的传播特征与规律,力图对高校加强网络舆论引导提供有效参照。

Based on a post hoc research and detailed analysis of 165 university network public opinion events from 2002 to 2011, this paper outlines the following features ： the wavy rising trend on the time, the majority of such events appearing in eastern coastal areas on the space, the school authority of famous universities as the sub-jects involved, management and academic misconduct on the content, the major source involving forum and news- paper and blog as a sudden new force on the information source, the extraordinary prominence of multimedia in form, the obvious effect of media atomic fission and fusion on means, and 167000 times effect averagely. The paper attempts to provide effective reference to public opinion guide by revealing the features and principles of communica- ting university network public events.