农民工旅游需求特征研究

Study on the Characteristics of Migrant Workers' Tourism Demands

随着我国社会经济的不断发展和人们旅游意识的不断提升,农民工的旅游需求日渐旺盛。本文以农民工为对象,运用问卷调查和访谈法,实证研究了农民工的旅游需求特征。得出农民工群体喜欢自然风光和城市旅游,旅游信息的收集偏好通过媒体和网络收集,出游动机主要是观光游览,出游方式主要选择家庭出游。

With the development of China＇s social economy and the improvement of people＇s awareness of tourism, migrant workers＇ tourism demands are becoming increasingly strong. This paper studies empirically the characteristics of migrant workers＇ demands through questionnaire and interviews. Findings show that migrant workers like natural scenery and city,they collect tourist information through the media and network ,their motivation is mainly sightseeing tour, and that family tour is the main choice.