后转制时代我国出版产业的融资策略分析

An Analysis of Financing Strategy of China's Publishing Industry in the Post-transformation Times

后转制时代,我国的出版企业必须积极推进融资,才能获取更多的资金来发展企业。目前,出版企业获得了多元化融资渠道,积极推进大型集团公司建设来助推融资,还在努力学习国外出版企业的融资新渠道。将来,出版企业应该在融资方面推出更多新的举措,应该稳扎稳打推进融资工作,继续完善多样化和层次化的融资新渠道,并且要建立健全融资资金的分配制度,合理利用融资资金。

Chinese publishing enterprises must improve the financing in order to get more money to develop enterprise in the transformation era. At present, the publishing companies have diversified financing channels, they also actively promote the construction of large companies to boost financing and learn new financing channel from enterprises published abroad. In the future, publishing enterprises should introduce more new initiatives in finan- cing, stand firmly and fight steadily to promote the financing work, and continue to improve the new diversified and multi - level financing channels. They should also establish distribution system of financing funds and use the finan- cing funds reasonably.