阈下特征框架效应心理机制初探

A Preliminary Study on the Psychological Mechanisms of Subliminal Attribute Framing Effects

特征框架效应是指当分别以积极框架和消极框架来描述给定情景中的某一事物或事件的关键特征时,一般情况下人们更偏好以积极框架来描述其关键特征的事物或事件的现象。本研究通过2个实验验证了阈下特征框架效应的存在及其产生机制。实验一发现,阈下特征框架效应只在有时间压力下才会产生。实验二发现,被试对与框架类型一致的词汇判断的反应时比对与框架类型不一致的词汇判断的反应时更快,这在一定程度上说明特征框架效应的产生是因为框架激活了与框架一致性的信息,起到了语义启动的作用,从而导致被试判断任务的评定值偏向该框架类型。

Attribute framing effect refers to the phenomenon that evaluations of an object or event are more favorable if a key attribute within any given context is framed in positive rather than negative terms. We explored the subliminal attribute framing effects and its psychological mechanisms by two studies. The first study showed that the subliminal attribute framing effect did exist in the sure. The second study were faster in recognizing condition with time presshowed that participants frame - consistent ratherthan frame - inconsistent target words in the decision task. These results to some extent explain that the emergence of subliminal attribute framing effect may be playing a semantic priming effect, thus making an activation of the frame - consistent information. This makes assimilation of an evaluative estimate towards the previously presented subliminal frame.