摘要
从福柯的话语理论来看,从自然景观到文化遗产的转变实质上是话语的变迁的过程。在此理论基础上,本文以天姥山旅游宣传视频为研究材料,采用批判话语分析的研究方法,结合文本和视频图片等多媒体材料,来探讨天姥山是如何从自然景观话语成功向文化话语转变的。
This paper examines a variety of resources employed in the narrative construction of Tianmu Mountain in two tourism promotion videos which reconstruct the natural resource-Tianmu Mountain as culture heritage. It starts from a perspective of critical discourse analysis, and combine textual and visual approaches to explore how the natural sight＇s meaning is transformed into a culture mountain by the visual juxtaposition of text with photos.
出处
《湖北广播电视大学学报》
2013年第9期89-90,共2页
Journal of Hubei Radio & Television University
关键词
天姥山
话语分析
地方
意义
构建
Tianmu Mountain
meaning construction
narrative
place
critical discourse analysis
