问苍茫大地,谁主沉浮?——谈数码时代中传统出版业的转型

Asking the Boundless Land Who Rules over Man’s Destiny?——Talking about the Transformation in the Traditional Publishing Industry in the Digital Age at Present

网络媒体、网络出版具有纸质媒体、传统出版无法比拟的优越性,从而给传统出版业带来了巨大的冲击。同时,由于当前网络媒体、网络出版的不完善性,传统出版业仍有一定发展空间。在此特定的历史时期,传统出版业应采取措施,调整战略,不失时机地促进传统出版向现代出版转型,走可持续发展道路。

Because of the great advantages of internet media and web publishing industry,they have seriously impact on print media and traditional publishing industry.However,traditional publishing industry has much room for its development owing to internet media and web publishing industry’s shortcomings.At this particular period,traditional publishing industry should take steps,adjust its strategies and take the opportunity to accelerate the transformation from traditional publishing to modern publishing industry in order to take the sustainable development road.