关于“医微博”的伦理道德思考

Ethical Thinking on Medical Microblogging

"医微博"的伦理建设,有助于"医微博"健康、有序、持久发展,是促进医学健康发展的基本需要。其以能够化解医患矛盾、构建新型医患关系,传播医学知识、促进全民健康为根本目的,基本内容主要有:以仁爱之心,传递"正能量";以科学为本,回答每一个问题;以有利之则,坚持咨询不诊疗;以诚信之道,坚持宣传不造假。主要渠道有:自律与他律相结合;网上与网下相结合;发布与传播相结合。

The moral constructions for ＂medical mircoblogging＂ will not only help for the healthy, orderly and sustainable development of its own, but also are the basic requirements for medical healthy development. The fundamental aims are to resolve problems between doctors and patients, to construct a new type doctor- patient relationship, to spread medicalrelated knowledge and to promote health of the nation. Therefore, the basic contents of the moral construction includes： to spread positive influences with love and benevolence; to answer every question with scientific perspectives; to insist on providing advices rather than diagnosing with best interests; to honestly do propaganda without fake products etc. The main ways are to combine selfdiscipline and exterior supervisions, to combine online and offline activities, and to connect release and spread of medical information.