组织危机沟通的有效性探析

A General Analysis on the Effectiveness of Crisis Communication for Organizations

组织危机沟通是组织部门在危机管理过程中所进行的信息、思想、情感及价值观等的传递与互动。随着经济全球一体化迅猛发展以及组织经营环境的多变,组织危机在不断上演,危机沟通作为组织危机管理的重要手段显得尤为重要。组织在危机沟通过程中应避免陷入一些误区,坚持以人为本、责任性、快速回应性、直接性、诚实性的原则,针对不同的危机沟通对象、时间阶段、空间位置、环境的内外部等,组织应采用与之相匹配的解决路径,以降低组织危机的冲击,并赢得社会各界的理解和信任,促使组织尽快摆脱危机。

The crisis communication for organizations is for organizations and departments to exchange and deliver in-formation, thoughts, emotions and values. With the rapid development of global economy integration and the vari- ant of operation environment for organizations, organizational crisis is frequently present. As an important instru- ment for controlling the organizational crisis, crisis communication is critical. During the crisis communication, or- ganization should avoid some misunderstandings. Principles such as human-oriented, responsibility, quick re- sponse, straightforwardness and honesty should be persisted organizations should take suitable measures to solve the crisis corresponding to the communication object, time, position, internal and external environments in order to minimize the impact of organization crisis, obtain the understanding and trust from society, and make organization get rid of crisis.