图形语言在招贴广告中的优势与应用

The Advantages and Applications of Graphic Language in Poster Advertising

图形语言是人类最早使的交流手段。在当今科技快速发展,信息爆炸以及人们生活节奏加快的时代,图形语言作为招贴广告主要视觉元素,因其简洁醒目、易识易记,信息容量大,能够形象地表现招贴广告主题与创意,而使它在广告业的发展中有占重要的地位。本文以图形文语言的国际性、视觉效果性、直观准确性和简洁易记性论其在招贴广告中的优势和应用。

Graphic language is one of the first human means of communication.In the era of rapid technological development,the information explosion and the acceleration of the pace of people＇s lives,graphic language has become the main visual element of poster adverting and plays an important part in the development of advertising because it is simple and eye-catching,easy to identify and remember,of great information capacity,and able to visualize themes and ideas vividly.The essay discusses the advantages and applications of graphic language in poster advertising from the perspectives of the unique characteristics of graphic language：its internationality as a language,the visual effects,its intuition and accuracy,and its simplicity and easy memory.