摘要
中职生自控能力弱,学习基础差,上课不专心,普遍存在厌学情绪,从而影响了教学实施的有效性;把推销学中的AIDA模式引入到中职数学课堂的教学中,通过吸引注意、诱发兴趣、激发欲望、促成顾客购买商品这一系列行为移植到教学中,培养学生自主学习意识,实现数学课堂教学有效性的最大提高。
Introducing the AIDA mode which is practiced in the sales strategies to the mathematics teaching in vocational schools may increase the efficiency of classroom teaching.The interestingness of AIDA may help to overcome the secondary vocational school students' weariness in their study and draw their concentration to the new experience in the process of learning.AIDA is helpful in arousing the students' desire,holding their attention,enticing them to the subject of learning,and thus developing their independent learning.
出处
《怀化学院学报》
2013年第8期126-128,共3页
Journal of Huaihua University
关键词
“AIDA”模式
中职
数学
有效性
"AIDA"mode
secondary vocational school
teaching
efficiency