我国体育传媒发展现状及趋势分析

Research on Present Situation and Trend of China Sports Media Development

运用文献资料、逻辑分析等方法研究我国体育传媒发展现状、存在问题和发展趋势。当前,我国体育传媒形式多样,结构较为完善;体育传媒市场形成,多元价值初显;体育媒体国际化程度提高,行业竞争激烈;传播格调趋向低俗化,恶性竞争使报道失实;体育传媒专业人才缺乏,体育传播内容单一化。未来我国体育传媒的深度报道将得到加强,庸俗化和娱乐化倾向将得到遏制;体育传媒的资源重组与整合步伐加快,经营业务走向多元化。

This paper studied the development situation and trend of Chinese sports media by using the methods of literature data and logic analysis. Now, our country sports media had various formats, the structure was perfect, its market was already formed, the multi-dimensional value was revealed, sports media internationalization degree was enhanced, and the profession competition was intense; the dissemination style tended to popularize lowly, the reports were not in accordance with the facts because of the blind competition; the sports media professional was lacked; the contents of sports dissemination was simplified. From now on, the depth reports would obtain the enhancement; the vulgarization and the entertainment tendency would obtain the containment; the sports media resources reorganization and the conformity step would speed up, the management services would move towards the multiplication.