政务微博的发展瓶颈及其突破——以北京市政务微博为例

The Development Bottleneck for Government Micro-blogging and Its Breakthrough

自2011年"政务微博元年"以来,政务微博进入了一个快速增长通道。作为一个新兴事物,政务微博还处于探索阶段。在快速发展过程中,政务微博遇到了一些发展瓶颈。本文以北京市政务微博发展状况为例,分析当前政务微博发展的瓶颈,探索克服这些发展瓶颈的办法。

Since 2011, known as the first year of government micro-blogging in China, government micro-blogging has undergone a rapid growth. As a newly sprouted thing, government micro-blogging is still in an exploratory stage. In the process of rapid development, government micro-blogging encounters some problems and runs into bottlenecks. 0nly overcoming these bottlenecks can government micro-blogging be developed healthy？ Taking Beijing＇s government micro-blogging an example, this paper analyzes the bottleneck of current government micro-blogging and explores some ways to overcome these bottlenecks.