我国中小物流企业信用文化建设问题研究

Study on the Credit Management of Small and Medium-Sized Logistics Enterprises in China Based on Credit Culture Theory

信用文化具有广泛性、民主性、共赢性、特殊性等特征。文章认为我国中小物流企业在信用文化建设中存在规模不大,资金不足;夸大自身实力,信用履行能力不足;人员流动大,缺少以信用为核心的文化氛围等问题。通过借鉴日本丰田公司及美国高盛集团信用文化建设的经验,运用信用文化理论,从培育信用为先的企业精神,注重信用文化中"人"的因素,制定企业内部信用奖惩制度,提供与行业特点相适应的信用服务等四个方面提出了中小物流企业信用文化建设的对策建议。

This paper starts from credit culture connotation and its characteristics including broad,democratic,and win-win,then analyzes the problems of China＇s small and medium-sized logistics enterprises credit such as small,lack of funds,exaggerating their own strength and its ability to perform credit,large flow of personnel,lack of credit for the core culture.At last by drawing on the experience of Toyota and Goldman Sachs Group＇s credit culture construction and application of the credit culture theory,the authors propose four countermeasures of credit culture construction of small and medium-sized logistics enterprises including cultivating the spirit of enterprise credit first,focusing on the credit culture ＂human＂ factor,and developing the internal credit reward system and providing the appropriate credit services.