基于人际网络的C2C信誉评价的研究与探索

Exploration and Study into C2C Credit Evaluation Basic on Human Network

在C2C电子商务交易过程中,买卖双方的信任具有非常重要的作用.在分析C2C电子商务信誉评价现状和不足之处基础上,从人际网络的视觉出发,对信誉计算模型进行了原型设计,对信誉计算规则作了初步探讨,较好地解决C2C交易过程中信誉评价的存在问题,对健全C2C电子商务信誉评价体系有一定的参考作用.

During C2C E-commerce, the trust of buyer and seller plays a significant role. On the basis of analy- zing the current status of credit evaluation in C2C E - commerce and defects and starting from the vision of human network, the author carried out prototype design of credit in computer and made preliminary discussion of credit calculation regulation. This paper can solve the existing problems of credit evaluation in C2C trade and serve as certain reference to credit evaluation system of C2C E- commerce.