珠三角老年旅游市场开发策略

Strategiesfor Developing Senior Tourist Market in the Pearl River Delta Region

在我国老龄化社会的大背景下,老年人旅游需求越来越需要得到社会的重视。珠三角目的地旅游资源较多,但旅游开发未能满足大量的需求,产品设计不够人性化,宣传方式过于单一,住宿餐饮方面没有考虑到老年人的喜好。珠三角地区应根据老年旅游以养生和怀旧为主,偏好中短途旅游、以团队旅游为主的特征,不断丰富老年旅游产品数量,设计契合老年游客的产品,提供细致的人性化服务,完善分销和促销方式,以满足老年人的旅游需求,提高老年人的生活质量。

Under the background of China＇s aging society, the travel demand of the aged are increasingly attracting the attention of the so- ciety.Tourism resources in the Pearl River Delta region are abundant; however, the tourism development hasn＇t met the huge demand with less humanistic product design,single popularity pattern,and unfavorable lodging and catering for the elder people. Tourism product in this region should be designedbased on the characteristics of senior tourists,focusing on health maintenance and reminiscence and preferring to medium and short distance travel with group tours.In addition, the region should constantly enrich the tourism products for the aged,design products specialized for them, provide humanistic service,and complete the distribution and promotion mode, so as to meet the tourism de- mand of the elderly and improve their life quality.