摘要
随着今年来国际贸易需求的萎缩和劳动力成本的提高,我国中小企业的发展面临严峻挑战。具体分析实施品牌战略的优势,以及我国中小企业的品牌发展状况,并针对我国中小企业实施品牌战略所遭遇的问题提出了建议和措施。
Along with shrinking of the international trade demand and the improving of the labor cost,the small and medium-sized enterprises face the challenge of development.The advantage of brand strategy and the state of brand development of small and medium-sized enterprises in China are analyzed.Relevant suggestions and measures for the problem of implementation of brand strategy encountered in China are given.
出处
《重庆交通大学学报(社会科学版)》
2013年第4期62-63,74,共3页
Journal of Chongqing Jiaotong University:Social Sciences Edition
关键词
中小企业
品牌战略
发展
mediumd and small-sized enterprises
brand strategy
development