公益招贴广告中卡通图形的视觉语言研究——以秋山孝的公益招贴广告为例

Visual Language Study of Cartoon Graphic in the Commonweal Poster Advertising Taking Takashi Akiyama's Commonweal Poster Advertising as an Example

秋山孝的公益招贴广告采用卡通图形的表现形式,用轻松活泼的视觉语言表现较为严肃的公益主题,能够迅速缩小与受众间的心理距离;同时,在日本文化与艺术的影响下,秋山孝的公益招贴广告呈现出清新、优雅的风格。将秋山孝的禁烟类公益招贴广告与其它同一主题不同表现形式的作品相比较,分析卡通图形的视觉语言在公益招贴广告中运用时具有受众认知程度与社会价值内涵方面的优势。

Takashi Akiyama＇s commonweal poster advertising presents the serious commonweal subject through adopting animated graphic forms and lively visual language,can help to quickly narrow the mental distance between the audience and the posters.Meanwhile,under the influence of culture and art of Japan,Takashi Akiyama＇s commonweal poster advertising presents a fresh and elegant style.By comparing no-smoking series of Takashi Akiyama＇s commonweal poster advertising with other works under the same theme and different forms,the advantages in audiences＇ cognition degree and social value connotation in the application of cartoon graphic＇s visual language will be analyzed.