符号·幻象·诱惑:鲍德里亚论域中的“身体”

Code,Illusionary images,Attraction: “Body” in Baudrillar's Words

在鲍德里亚关于消费社会的分析视域中,消费逻辑也渗透、主宰了身体。身体被符码化了,在身体中被编码了一套"时尚""地位""名望"等的符号象征价值;在广告图像中身体被制造成为高不可攀的虚幻形象,在身体幻象背后是商品的真实;实质上身体是被资本所诱惑和控制的,是为资本的生产和扩张服务的。身体的被控制,这是人类生存境遇中最深层次的异化和不自由状态,我们必须对消费话语下人的身体状态进行深刻反思。

In Baudrillar＇s analysis field about consumption society, consumption logic permeates and dominates body. Body is made to code, and a set of symbolic value such as ＂trend＂, ＂status＂ and ＂fame＂ is encoded on body. In advertisement, body is made high and illusionary images, but behind the images goods is really true. Substantially, body is dominated and attracted by capital and severs capital＇s production and expansion. Body being dominated is the deepest alienation and non -freedom in human＇s living condition, so we must deeply rethink human＇s body condition in consumption words.