微传播能量探析——以微博平台为例

Analysis on the Energy of "Micro-communication": Take the Micro-blog Platform for Instance

能量与信息同是哲学基本范畴,二者相互融合,相互转化。"微传播"大行其道后,基于其传播把关弱化、信息短小、受众庞杂和全民参与等特性,使其能量的聚合更加迅速而有力,如微博般的媒介成为正负能量博弈的首选平台,对个人和整个社会的发展都产生了不可估量的影响力,如何维护国家网络安全成了急需解决的问题。

Both ＂information＂ and ＂energy＂ are basic categories of philosophy which can fuse and trans- form into each other. The ＂micro-communication＂ has many features, such as its weak guardians, brief infor- mation, numerous audiences and universal participation, which lets its energy gather faster and stronger since the ＂micro-communication＂ gets more popular. Meanwhile, the media as micro-blog has become the preferred platform of the positive and negative energy, which had an enormous influence on individual and social devel- opment. How to keep our national internet safe has become a problem. This paper will analyze how the energy communicate through the ＂micro-communication＂ based on the micro-blog platform and how to guide and regulate the ＂micro-communication＂ in order to protect our national network security and promote democracy , civilization, social harmony and development.