新媒体时代引发的民族文化传播思考

On the Communication of Minority Cultures in the New Media Era

以互联网为代表的新媒体进入传播领域后,其凭借传播方式上得天独厚的优势,大大提高了民族地区文化传播的有效接收率,也使一些外界的受众能通过新媒体了解到最新的民族动态和风土人情,从而由过去的小众传播过渡为大众传播。文章探讨了新媒体的传播优势,民族文化传播的现状,并在此基础上,分析新媒体对民族文化传播带来的新内容和利用新媒体进行民族文化传播的对策,希望对增强我国民族文化传播有现实意义。

The Internet -led new media have enjoyed great advantages since their advent, and have promoted the reception rate of minority cultures. As a result the outside has known a lot a- bout minority customs. This paper explores the advantages of new media, analyzes the present situation of minority culture communication, and proposes some strategies for im- provement.