肉制品加工企业建立可追溯体系的动因分析与对策研究

Motivation Analysis and Countermeasure Research on the Establishment of Traceability System in Meat Product Processing Enterprises

在双汇集团收购史密斯菲尔德(SFD)案例的启示下,以纠正我国肉制品加工企业对可追溯体系建设存在的错误认识为出发点,从外在压力、内部动因、市场动因3个方面分析了可追溯体系为肉制品加工企业带来的经济效益,得出经济效益驱动才是肉制品加工企业建立可追溯体系的最重要动力源。最后,提出相应对策来激励肉制品加工企业建立可追溯体系。

Abstract Based on the inspiration that Shuanghui Group acquired Smithfield （SFD） and start from the misconception of meat product process- ing enterprises on establishing the traceability system, from three aspects of external pressure, internal motivation, market incentive, it was found that the traceability system can bring some benefits to meat product processing enterprises. The benefit drive is the most important power for es- tablishment of traceability system in meat product processing enterprises. Finally, several corresponding countermeasures were put forward for en- couraging meat product processing enterprises to establish traceability system.