论社会主义核心价值体系引领大众文化的规律性

On the Regularity of the Socialist Core Value System in Leading the Mass Culture

社会主义核心价值体系对大众文化发展有引领作用。其引领作用的发挥要通过加强社会主义核心价值体系自身宣传攻势、引导文化产业发展、形成广大人民群众的价值共识等方式,坚持对大众文化生产方向的把握、对大众文化价值观的整合、探索传播途径等原则,建立社会主义核心价值体系对大众文化发展的引领机制。不仅要优化传播机制,还要建立预测大众文化发展趋势的机制、主流文化与大众文化的互动机制、社会主义核心价值体系融入大众文化生产的机制、区分大众文化多样性需求的引领机制。

The socialist core value system plays an important role in leading the mass culture. However, to exert the leading role well needs much work to coordinate as following, there are some measures that should be taken, such as to strengthen the propaganda of the socialist core value sys tem, to direct the development of the culture industry and to shape the valuesharing for the broad masses of the people; there are some principles that should be upheld, such as to grasp the direction of production of mass culture, to integrate the value orientation of the mass culture, to explore the com munication ways, and so on there are some mechanisms that should be established, such as the fore casting mechanism of mass culture development trends, the interacting mechanism between the main stream culture and mass culture, the mechanism that feeds the socialist core value system into mass culturuction, the leading mechanism to distinguish the diversity of the mass culture.