国家权威传媒视阈中的福州海西形象——对人民日报社两报报道的内容分析

The Fuzhou's Image of the Economic Zone on the West Side of the Straits in the Great Media Based on the Analysis of Reports in Two Newspapers of the People's Daily

大众传媒是传播和塑造区域形象的重要因素。国家权威传媒对区域形象的传播与塑造起关键性作用。人民日报社的两报在加强福州海西形象在海外塑造的同时,却弱化了福州海西形象在国内的传播。福州需要加强对国内受众的海西形象特别是宜居宜业优势形象的宣传。

Mass media is an important factor in communication and the creation of the regional image. The great media play a key role in shaping and disseminating the image of the region. Two newspapers of the People＇s Daily has strengthened the dissemina- tion of Fuzhou＇s image in overseas, but at the same time weakened the dissemination of it at home. Fuzhou needs to have a better ad- vertisement to the domestic audience of the image as the part of the Economic Zone on the West Side of the Straits, especially the image of having a livable and appropriate business environment.