试论体育需求和体育供给

On Sports Supply and Sports Demand

体育消费牵涉到两个国素——体育供给和体育需求。任何单一因素力量的强大都不足以提高体育消费水平。我国整体经济水平还不高 ,在一定程度上制约了体育供给与体育需求 ;现阶段我国体育消费应与社会经济发展相适应 ;应采取积极稳妥的态度 ,处理好经济发达地区和经济落后地区之间的体育消费均衡发展的关系 ;处理好竞技体育与群众体育的投资和收益的相互促进关系 ;体育消费是一种特殊的消费 ,体育商务活动过程中起主导的是竞技体育和观赏者 。

There are two factors connected with sports consumption that are sports supply and sports demand. Lack in either of them will hinder the improvement of sports consumption. As at present the national economy in China is still at low level, sports demand and supply are more or less restricted. To improve sports consumption in China the authors suggested that at current stage sports consumption should go well with the social economic development of the country, active and steady steps should be taken to cope with sports consumption relationship between developed and developing areas, and mutual prompt should be made between investment and profits in both top level and mass sports. As a kind of special consumption, sports competition and audience are the leading factors in sports business, thus raising the competitive level of sports is very important in improving sports consumption.