体育产业全球化趋势及其对中国体育产业发展的影响

Globalization of Sports Industry and the Corresponding Effect on China's Sports Industry

体育产业国际化的特点 ,企业扩张的本能 ,开放的贸易政策以及科学技术与服务体育的进步与完善 ,决定了开发国际市场 ,参与国际竞争 ,走国际化、全球化的道路成为了许多体育企业寻求发展的一项长期战略。面对世界体育产业全球化的浪潮 ,我国体育产业只有加快体育体制和运行机制的改革 ,提高效率、扩大规模 ,才能把握全球化及加入WTO为我们带来的机遇 ,使中国的体育市场、体育产业得到加速发展。

The characteristics of the globalization of sports industy,the instinct of enterprises' expansion,the open trade policy and the improvement of science and service determine that the longterm strategy for development is to develop the international market,participate in interantional competition and develop in the direction of globalization.China should,in this situation,quicken its step in the reform of sports system and mechanism.