广州地区高校体育产业发展对策的研究

The Countermeasure of Sports Industry Development of High Schools in Guangzhou

通过对广州地区部分高校体育产业发展现状与特点的问卷调查 ,对其发展方向和途径进行了分析和探讨。此基础上提出了相应的发展对策和建议 :广州地区高校体育产业的发展 ,应充分发挥自身优势 ,变单一经营为多元经营 ,加强对外协作 ,实现优势互补 ,构建高校体育产业发展协作网络 ,促进规模效应和综合效益的提高。

Through investigating the current situation of sports industry of some institutions of high_leameing,this article explores the problems and characters existing in the process of sports industry in Guangzhou and gives special theoretic analysis and exploration.The author believes,in order to develop sports industry,the institutions of high_learning in Guangzhou should take full advantage of their own priorities changeing their single administration into multi_administration,furthering the co_operation with other fields to build the development net of sports industry,and promoting the benefit.On the bases of this,the article puts forward some countermeasures and suggestions for provideingreasonable and effective evidences for the exploitation and development of sports industry of the institutions of high_learning in Guangzhou.